We’ve been waiting with bated breath for the arrival of the all-new Mercedes Benz E-Class and now we know that its release date is only around the corner.
One of the most significant new model introductions planned for the weeks ahead will be the arrival of the new, restyled Mercedes-Benz E-Class Saloon set for the end of March/early April. So we have a month left until we start seeing the beauties on Irish roads.
Long a dominant player in the luxury segment, the E-Class range accounts for some 50 per cent of all Mercedes-Benz cars sold in Ireland. The model arriving here is one that has been wholly transformed thanks to a makeover intended, in part, to broaden its customer appeal, and boy, does it.
In a bold move, designers have restyled the E-Class to achieve the twin objectives of producing a car that will appeal to its already loyal customer base whilst, at the same time, win over that younger generation of motorists that every manufacturer seeks to attract. For the first time, Mercedes-Benz has done this by creating two distinctly different cars with front-end designs that bear little resemblance to one another.
E-Class Elegance
In Classic and Elegance models, the tastes of traditional E-Class owners are catered for with a design that features the classic triple-louvre grille with the familiar Mercedes-Benz star mounted on the bonnet where owners can keep it within view.
In wooing younger, sportier buyers – those seeking something that doesn’t quite look like daddy’s car – the trendy Avantgarde version (pictured above) has been given a completely different look with a CLS-like fascia on which a sports style grille with inset Mercedes-Benz star are the distinctive features. This is the one we’d definitely buy…
First of the new models to arrive will be the Saloon version, followed in April by an Estate and in May by Coupé and Cabriolet versions. Describing it as the product of ‘a unique approach’ to car design, Mercedes-Benz passenger sales manager in Ireland, Ciaran Allen, said that it would arrive on the market at prices closely comparable to the current range. ‘Though exact figures have yet to be finalised, our aim will be to hold increases to just 1.5% approximately’ he said.
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