When you think of brands like Nike and Adidas you probably think of sportswear made for the field, but there’s more to sports style then just sweat and grass stains…
Life Style Sports recently launched its new Game On sports style campaign, but what’s it all about? Well, the Game On collections highlight this season’s key sports style trends at Life Style Sports, so you’ll find a fresh and vibrant selection of footwear and apparel to choose from to create your own sports style look.
With top stars already setting the sports style tone; Professor Green is the face of Puma, Taylor Swift is the Keds footwear ambassador and Rita Ora and Rihanna are always wearing Nike Blazer hi-tops; sports style fashion continues to be a top trend. All of these brands and more are stocked in-store and online making Life Style Sports the must visit destination for all sports style needs.
Life Style Sports has 64 stores across Ireland, including an online store at www.lifestylesports.com which boasts a wide range of apparel, footwear and accessories from top style brands such as Adidas Originals, Nike, Fred Perry, New Era, Super Dry and many more.
Game On at Life Style Sports also heralds the arrival of new brands such as Keds and Quays Eyewear range, as well as 7 Grand, a new street style inspired menswear brand exclusive to Life Style Sports.
7 Grand is a new men’s brand that re-works classic style with an urban twist. The 7 Grand collection features a number of different styles such as quilted polos with wooden buttons and quilting details on the shoulders (€25) and marled hoodies in an array of different colours (€30).
The street style influence shines through in the form of on-trend graphic photo print t-shirts (€20) and sweaters ( €30). Detailed staple denims come in two styles, straight and tapered slouch (€45) and on trend coloured chinos in burgundy and navy (€35). Finish the 7 Grand look with a lightweight showerproof jacket, always a must in Irish weather (€35). With prices starting at €20, 7 Grand is a unique yet affordable sports style option and is exclusive to Life Style Sports in Ireland.
Other brands that feature in the Life Style Sports Game On campaign include:
QUAYS EYEWARE – With celeb fans such as Lady Gaga, Gwen Stefani and Kourtney Kardashian, this Australian brand recreates vintage/retro fashion favourites that are sold in some of the most influential fashion stores around the world. Quays Eyeware is exclusive to Life Style Sports in Ireland. Prices start from €30.
NEW ERA – New Era Caps have become synonymous with street style and have been championed by celebrities for quite some time now including the worlds biggest boyband One Direction. New Era are the originator of the ‘Ture Fitted’ signature cap style, the 59FIFTY. From the Classic NY logo to the Comic Panel Snap Batman Cap, Life Style Sports has a wide selection of New Era caps to choose from. Prices start at €30.
KEDS – Keds represent timeless American style. Keds created the original canvas sneaker in 1916 and the ‘Keds Champion’ has since been worn by numerous skating legends and music icons making Keds the tru-blue American go-to for casual canvas sneakers. Keds start at €50 and come in a variety of colours at Life Style Sports.
A key element of the Game On campaign is the #GameOn competition. Life Style Sports are asking their customers to show the ‘style in their game’. To enter #GameOn simply post a picture of yourself wearing your coolest sports style gear to Twitter and/or Instagram along with the hashtag #GameOn to be in with a chance to win €1,000 worth of Life Style Sports goodies, an exclusive sports style photo shoot, a fashion magazine feature and your favourite image from your shoot displayed on your very own billboard.
The Game On range is available in all 64 Life Style Sports stores nationwide, including the online store at www.lifestylesports.com.
We’re also currently giving a great prize here on JOE for €200 worth of Sports Style Apparel from Life Style Sports. Click here for more.
For more check out Life Style Sports on Twitter and Facebook.
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