Burger King made a booby.
Burger King have come under fire in Russia for using a female model’s cleavage as part of an ad campaign to attract customers.
The Russian arm of the fast food chain posted a picture with a phrase that translates as ‘I love Burger King’ written on a model’s cleavage, which was subsequently posted on VK, the Russian version of Facebook.
The image came via Tittygram, a company that allows anyone to send a photo with a message written on a woman’s breasts.
Tittygram charge customers approximately €9 for the service and the models are believed to earn approximately €3 for every photo, which will arrive in your inbox within an hour of your order.
According to the Moscow Times, the website is most commonly used to send birthday or congratulatory messages.
Burger King’s use of Tittygram attracted plenty of criticism online, with many labelling their actions vulgar and sexist.
It is believed, however, that individuals working for the social media account were responsible for the Tittygram message as opposed to the company themselves.
Hat-tip: Independent
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