He has a great sense of humour.
Ed Sheeran has started his own record label called Gingerbread Man records and signed his first artist, Jamie Lawson, who supported Sheeran at his recent Croke Park gigs.
A YouTube page has been set up for the label and Sheeran has posted a video encouraging people to sign up.
Everyone’s favourite ginger has said the label will be interacting with fans in a number of ways so stay tuned to see what will happen next.
He finished with an intriguing question, has anyone actually met a internet troll in real life?
Have you?
Clip via Gingerbread Man records
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