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20th Dec 2015

We can’t see these planned new Milk Tray sweets going down too well with chocolate fans

Why?

Conor Heneghan

All because the lady loves wasabi doesn’t quite have the same ring to it.

Much like turkey and ham, USA biscuits and overindulgence, Milk Tray sweets generally prove very popular around Christmas time.

A staple in Irish households for generations, chocolate lovers in these parts have grown accustomed to hazelnut swirls, orange truffles and that delicious heart-shaped caramel offering that is gone out of the upper and lower trays of the box in a flash.

joeychoc

According to the Telegraph, Cadbury are planning on mixing with the formula a little to appeal to more health-conscious consumers, but we’re not sure the new options will go down too well with existing Milk Tray fans.

Wasabi cream, kale and beetroot jelly-flavoured fillings are amongst the new sweets being trialled by Milk Tray scientists and it doesn’t seem as if anyone is around the shout ‘Stop!’

“Beetroot is one of the ways you can get the red colour without using artificial colourings,” Dave Shepherd, Milk Tray’s head of product development, is quoted as saying in the Telegraph.

“Kale is more of a gamble, but people are much more health orientated and crispy kale is already being eaten by some as a substitute for crisps. Ten years ago, nobody would’ve thought chilli chocolate would work.”

None of these sweets, mercifully, will be in the Milk Tray boxes we’ll all be consuming this Christmas, but who knows what chocolate-y doom the future might bring?

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What’s next? Taking the caramel keg out of the Roses box?

This madness needs to stop.

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