You scream, we scream, we all scream for ice cream.
Plenty of you will be sitting down for your family dinner this afternoon and amidst all the usual chat with the weirdest people in the world to you the people that you love the most, the inevitable question is bound to be asked.
“Mam, what ice cream did you buy in the shops this weekend?”. If there happens to be Magnums, Cornettos and Ben and Jerry’s in the freezer then enjoy those portions while they last because some of your favourites are about to get smaller.
Unilever have announced plans to cut the size of these aforementioned ice creams in an effort to make everyone healthier.
Tubs of Ben and Jerry’s will be reduced in size from 150ml to 100ml – that’s 33% smaller- but this will be offset by a 26% drop in price.
Like a child that’s throwing a tantrum after dropping their ice cream on the floor, you might be enraged to hear that their are plans to scrap some of their products also. The Magnum Infinity Chocolate and Caramel, the Magnum Infinity Chocolate and the Cornetto Choc ‘N’ Ball are all facing the chopping choc-ing block.
A Unilever spokesperson said: ‘We have introduced this 250-calorie cap to help make it easier for our consumers to make informed and healthier choices when enjoying their favourite ice creams as part of a balanced lifestyle. It was important there be no compromise to taste or quality and that’s exactly what we’ve delivered. Our products will still taste as good as ever.’
Still though, smaller ice cream…
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