“When I’m not being outwardly creative, I’m being inwardly destructive.”
Irish artists are collaborating with global technology company Huawei, aiming to inspire and excite creative talent across the country.
Award-winning photographer, Cormac McMullan from Dublin is championing the project with Huawei, alongside electro-indie-house-pop duo, Le Boom, and street art collective, Subset.
Three videos were launched today as part of the new campaign, showcasing the unique individual talent of each of the three artists, allowing them to discuss their experience of Ireland from a creative perspective.
McMullen speaks about how therapeutic he finds creativity, and the importance of it to him, saying: “I create because it helps with my mental health. When I look through the viewfinder, I find my life outside the frame disappears and my focus lies wholly within. I suppose it boils down to one thing: when I’m not being outwardly creative, I’m being inwardly destructive.”
The videos follow a recent study commissioned by Huawei, and authored independently by the Institute of Arts and Ideas and Kjaer Global, which revealed that Ireland is currently experiencing a cultural renaissance.
The reason for this cultural renaissance is due to the dynamic creative economic and the growing employment opportunities in creative industries, highlighting 79,048 within arts, culture and entertainment in Dublin alone.
You can watch the three videos below, they’re fairly cool, and it’s great to see young, creative minds at work.
https://www.youtube.com/watch?v=t4fWvFPq7Ek&feature=youtu.be
https://www.youtube.com/watch?v=Ygm8zI5j6Tw&feature=youtu.be
https://www.youtube.com/watch?v=Q0UEz4gaVnI&feature=youtu.be
Clip via Huawei Device IRE
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