Men of the world can now breathe easy as fashion house/everyday supermarket, Asda, announce they will introduce male “controllable underwear” that flattens fat.
Men who want nothing more than to get rid of their beer belly and love handles will finally have their prayers answered by the most unlikely of sources, a female underwear designer. Manx is a new line of male underwear, produced by Spanx, which consists of a stretchy fabric that will lift and firm flabby arses, drain away the beer belly and smooth off those pesky love handles.
Renee Zellweger made “control underwear” famous in the hit British film, Bridget Jones’s Diary. But thankfully, for us men, we can wave goodbye to the weighing scales and the treadmill and say “hello” to supermarket pants that attempt to boost our self-esteem.
According to the Irish Independent, Asda, who have branches up north, have spent a whole year perfecting the man panties for the self-conscious male. This isn’t Asda’s first attempt of slimming men. In 2009 Asda brought out the ‘body-sculpting vest’, which afterwards was aptly named the ‘mood tube’.
If the thought of squeezing into a pair of male slimming pants seems a tad, eh, fruity, then consider this. According to Asda’s scientific research team, 60pc of female shoppers thought their husbands or boyfriends carried a little too much weight around their stomach area.
Just remember though, that ‘60 per cent’ number comes from the scientific boffins at Asda, who just happen to be introducing the male slimming pants soon. Coincidence? We don’t care, we just hope they come in black.
[Image via Toby Otter via Flickercommons]
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