How anyone thought this is a good idea is beyond us.
For quite a while now, major brands have recognised the importance of Twitter and how it can be used to engage with potential customers.
That said, many of them still seem incapable of grasping how Twitter actually works; you only have to witness the amount of ill-judged footballer Q and As that have taken place in recent years to realise that fact.
Today, Penguin Books thought it would be a good idea to encourage interaction with their Twitter followers by dishing out gift advice for Mother’s Day using the hashtag #YourMum.
How nobody at Penguin failed to realise that the use of ‘Your Mum’ in a sentence is one of the oldest jokes in the book is beyond us, but they soon had an overwhelming wave of inevitable immaturity coming their way.
In fairness, they asked for it.
For the next hour (and every lunchtime this week), tweet us using #YourMum & we'll endeavour to provide gift (where gift = book) advice. Go!
— Penguin Books UK (@PenguinUKBooks) March 9, 2015
I note that your Mum has been shopping at Ann Summers again #yourmum pic.twitter.com/QvUi1PFa1l
— The Poke (@ThePoke) March 9, 2015
#YourMum is like a Penguin Book. Common, cheap & available at railway stations
— Bernie Banter (@BanterBernie) March 9, 2015
After the success of the #YourMum hashtag for Mothering Sunday, Penguin Books announces #2Girls1Cup for the Wimbledon Ladies' final.
— Pundamentalism (@Pundamentalism) March 9, 2015
https://twitter.com/dom_horton/status/574965720456564736
The best thing about @PenguinUKBooks #YourMum campaign? They're doing it EVERY LUNCHTIME this week. Just like, you know, #YourMum
— rachelmillington (@rachmillington) March 9, 2015
Thanks for pointing our #YourMum has an alternative meaning you guys! Now back to the books…
— Penguin Books UK (@PenguinUKBooks) March 9, 2015
Did Penguin do this deliberately, knowing full well the publicity it would generate?
We have our doubts and so did this guy…
https://twitter.com/JoeScaramanga/status/574925504073056256
In any case, somehow we doubt we’ll be seeing #YourMum tomorrow.
Who are we kidding, of course we will! #YourMum
Hat-tip: The Independent
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