A bowler and a bra manufacturer in the same story causes a sub-editor to completely lose the plot.
We’re all for a convoluted headline here at JOE Towers but if you have to read it at least three times to make sense of it, then you have probably gone too far.
That is what has happened to a Sun sub-editor who could not resist going over the top with this story. The tale, which involves former cricketer Shane Warne, lingerie boss Michelle Mone and an alleged afternoon together in a hotel suite, led to this outrageous headline.
Sub editors: Always make sure you warm up properly before reaching for a headline like this… pic.twitter.com/VOGMEmb0tT
— The Media Blog (@TheMediaTweets) February 24, 2014
We’re still not sure if it is genius or rubbish.
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