Low fares airline Ryanair dug their claws into Aer Lingus this week by announcing plans to publish a series of newspaper articles ‘celebrating’ their rival’s “terminal decline”.
Michael O’Leary’s airline are taking out the adverts to announce that they will celebrate Aer Lingus’s 75th birthday with a series of newspaper adverts to highlight 75 years of ‘high fares, delays and strikes at the former national carrier which, as it enters old age, is becoming ever more weary, threadbare and decrepit’. Ouch.
The plan, which will come to fruition in the coming weeks, is to mark Aer Lingus’s ‘old age and sad decline’ by highlighting what Ryanair describes as its ‘high fares, frequent delays and repeated strikes’.
According to Ryanair’s Head of Communications Stephen McNamara, “Sadly, Aer Lingus is in terminal decline as it continues to lose passengers, cut flights and raise its high fares even further.
“Clearly, at 75 years of age Aer Lingus is just too old to compete with Ryanair’s low fares, our high punctuality or our strike free services. It is remarkable that after 75 years Aer Lingus carries just 9m passengers annually compared to Ryanair which carries over 75m passengers after just 25 years.
“The past belonged to Aer Lingus, but thankfully for Ireland the future belongs to Ryanair,” he added, twisting the knife on the airline’s historic milestone in particularly cruel fashion.
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