When it comes to shopping, Irish people aren’t very efficient.
The vast majority of us have been guilty of buying more food than we’re going to end up needing on a trip to the supermarket, but the extent of Irish people’s wastefulness makes for shocking reading when laid out in bare facts.
The average Irish shopper wastes approximately €400 worth of food every year, according to a new survey commissioned by Aldi and carried out by Ignite Research.
That sum is the equivalent of a month’s worth of grocery shopping, with only 13% of those surveyed saying that they never dispose of unused food.
Consumers said they were most likely to throw away unused fresh fruit and vegetables (44%), followed by bread/baked goods (28%), dairy (15%) and fresh meat (14%).
The survey was carried out as part of Aldi Ireland’s national partnership with FoodCloud, which will see Aldi stores nationwide donate over 500,000 meals to 172 charity partners this year helping combat food poverty and food waste in Ireland.
Surplus food from 71 Aldi stores across the country will be redistributed to charities and community groups by FoodCloud, which was set up by social entrepreneurs Iseult Ward and Aoibheann O’Brien.
For more information, check out the FoodCloud website.
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