Their love couldn’t survive the mortgage crisis.
Ireland’s most “beloved” couple, Rachel and Steve from the Bank of Ireland adverts, will no longer be on our TV screens. Newstalk journalist Richard Chambers was the first man to deliver the “devastating” news to the Irish public and right now, helplines are being established all over the country in a bid to help people process their grief.
Bank of Ireland released a statement which read: “It’s the end of one journey and the start of another for Bank of Ireland’s mortgage marketing campaign, as the high profile “Rachel and Steve” advertisements are finishing. The new campaign has been developed following extensive customer research and depicts the journey that customers undertake when buying a home”.
Best news of the day. Bank of Ireland ends Rachel and Steve ads! pic.twitter.com/AMj5iKepgj
— Richard Chambers (@newschambers) September 6, 2016
All things considered, the point of any marketing campaign is to be memorable and “Rachel and Steve’s” brief tenure as Ireland’s golden couple has “sadly” come to an end.
We reckon that Steve must have been embracing his inner Pat Mustard and started riding everything in the neighbourhood. Naturally Rachel found out about this and threw him out.
Let’s look at the couple during their happiest moment. It will help to ease the “heartbreak”.
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