This is the first time we’ve seen something like this.
Coldplay mightn’t be everyone’s cup of tea musically but their new music video for ‘Ink’ is something that should appeal to everyone.
The video is completely interactive and you can make real-time choices throughout it, altering its outcome with more than 300 possible routes for your journey.
The story follows a lost traveller who journeys to the edges of the world in search of his lost love.
It’s all very soppy but it’s something different and it has a certain charm to it.
Listen to the song and create your own story here.
Ink is the fourth single to be taken from their album, ‘Ghost Stories’. More details on Coldplay.com.
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