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21st Mar 2013

Video: Channel 4’s Grand National ad is all kinds of awesome

To mark the fact they now have the race instead of the BBC, Channel 4 have pulled out all the stops for this epic Grand National promo.

JOE

To mark the fact they now have the race instead of the BBC, Channel 4 have pulled out all the stops for this epic Grand National promo.

After many, many years of coverage on the BBC, the Grand National has moved to Channel 4 as part of a deal the channel struck with the British Horseracing Authority.

Considering the standard of their coverage of Cheltenham, and the recruitment of Clare Balding, we’re sure it will be top class but it will have to be amazing to be as good as the ad they produced to promote it.

Featuring a race across the streets of Liverpool it is brilliantly put together and shot.

Hats off to all concerned. Roll on the race…

You can watch the race on Channel 4 on April 6 and find out more about their racing coverage here.

LISTEN: You Must Be Jokin’ podcast – listen to the latest episode now!

Topics:

Horseracing