This is genius marketing.
Rory McIlroy is heading into one of the biggest tournaments of his life at Augusta this week.
If the Northern Irishman wins The Masters, he’ll complete a career slam of all four Majors.
You’d think he’d try and keep the spotlight off him as much as possible so he can focus on his golf, but his caddy for Wednesday’s Par 3 tournament might attract a few glances.
Rory’s caddie for the #Masters Par-3? @OneDirection‘s Niall Horan.
— Brian Wacker (@pgatour_brianw) April 7, 2015
Yes, Niall Horan from One Direction will carry McIlroy’s bag at the famous course in Georgia.
We’ve no idea how it’s all happened but it’s genius marketing by the people at Augusta National.
The perks of being in One Direction, eh.
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