The Heineken Cup social tracker is set to light up Dublin tonight with a visual feast of live tweet data.
By Declan Whooley
While we hope for an exciting game at the Aviva tomorrow between the French powerhouses of Clermont and Toulouse, fans tonight will see the launch of Heineken’s Social Tracker allowing supporters to interact in real time by kicking ‘virtual conversions’.
The hashtag #GETINTHEGAME will be used extensively this weekend if the last few rounds in the Heineken Cup are anything to go by, as more than 200,000 individual tweets have been measured since the quarter-finals with a surge of social conversation expected in the 48 hours leading up to the final.
A five metre squared structure, built to project and animate the social media conversation around the Heineken Cup final, is collecting data from Twitter and projecting it on a specially-constructed set over the course of the Heineken Cup final weekend.
The projections start from 9.15pm each night at the home of the Heineken Get in the Game Clubhouse at Ballsbridge Hotel Dublin 4 and will be displayed after daylight hours until the post-Heineken Cup Final celebrations on Saturday 18th May.
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