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22nd Oct 2012

New Need for Speed Most Wanted advert is every boy-racer’s dream

If you like your cars and if you hate authority figures then you're definitely going to love this Ford Focus ST giving police the one fingered salute.

Oisin Collins

If you like your cars and if you hate authority figures then you’re definitely going to love this Ford Focus ST giving police the one fingered salute.

A great advert is half the battle of selling a product, so we have a feeling that EA Games won’t have too much hassle in off loading the latest Need for Speed Most Wanted video game.

The ad starts off like a Mexican standoff in a spaghetti Western with the cop cars lining up on one side and the street racers on the other. The line up includes an Audi R8, Shelby AC Cobra, Bugatti Veyron, Porsche 911 and a McLaren MP4-12C, just to name a few.

Then, out of nowhere, a spritely Focus ST drifts in and gives the cops the middle finger. The ad itself is live action, but the graphics in the game look superb and just having all those supercars in the same place is a marketing win in itself.

We’ll have a little bit more on Need for Speed Most Wanted over the coming days so keep an eye out! Until then, enjoy the above video.

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Topics:

Gaming