The “Halo†video game franchise has made history once again. Microsoft today announced that “Halo: Reach†generated more than $200 million in sales in the United States and Europe in the first 24 hours of its release this week.
Based on U.S. sales alone, “Halo: Reach†is now the biggest entertainment launch of 2010 in the U.S., eclipsing the three-day opening weekends of Hollywood’s biggest 2010 blockbusters such as “Iron Man 2,†“Alice in Wonderland†and “Toy Story 3†in a single day.
“‘Halo: Reach’ is the biggest game Microsoft has ever released, and its launch has already surpassed every game, movie and entertainment launch this year,†said Phil Spencer, corporate vice president of Microsoft Game Studios. “Every major installment has grown in scope and popularity, firmly cementing the ‘Halo’ franchise as one of the most popular entertainment properties in the world over the past decade.â€
64 stores around Ireland opening their doors a minute after midnight Monday to cater for the huge demand for developer Bungie’s latest epic.
