Hollywood stars George Clooney and Pierce Brosnan are responsible for women fancying older men, a recent survey has found.
The survey, conducted by Debenhams, found many women 30 years ago would have blanked men older than 45 at a party.
But thanks to older stars, middle-aged men are no longer seen as overweight, badly-dressed bores.
Clooney (49) and Brosnan (57) are also role models for men who want to improve the way they look.
Debenhams spokeswoman Ruth Attridge said: “Older men are now remaining more attractive to women for longer than ever before.
“The simple fact is that older men no longer dress, look or act like granddads.
“They understand that continuing to look good after 50 means putting much more effort into dressing well.”
Women marrying and having children later has also changed their views, the research found.
