http://www.youtube.com/watch?v=DgtijpUNKGo
In yet another marketing win from the guys over in Coke, their latest vending machine gives you the chance to win a few free bottles, but only if you’ve got the right dance moves.
You may remember the 007 themed Coke advert we brought you recently that made people run around a train station as if they were James Bond in order to win exclusive ‘Skyfall’ tickets? Well, Coke’s South Korean marketing department decided it would be a cool idea to slap a Microsoft Kinect onto one of their vending machines and to make people dance for free Coke.
The vending machine challenges passers-by to emulate the dance moves performed by the pop band 2PM – we take it they’re the South Korean version of One Direction or 1D or 1UP… or whatever the hell they’re calling themselves these days.
It’s a cool idea but we have a feeling it wouldn’t work so well over here in Ireland, seeing as we don’t have a dance move between us. Now, if only we could get our hands on the extended uncut footage of the girl in red at 1.03 seconds.
