One of the unwritten rules of archery is don’t use your friends as human targets. However, this guy obviously laughs in the face of rulebooks.
Shooting arrows accurately at a target that’s a good bit away takes a lot skill. However, shooting arrows straight up in the air and using your friend on the ground as a human target takes at least two idiots.
The archer in question shoots the arrow straight up in the air while one of his friends runs around with a large target box on his head. Surprisingly enough, the arrow actually hits the target and the whole stupid event is actually a success. Still, it’s a good way to earn yourself a Darwin Award.