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Dr Denim from Sweden is the ultimate Geek Chic jeans label, favoured by the cooler element of the rock n’ roll set. And it’s now available in Ireland at BT2.Among the label’s devotees are stadium rockers Kings of Leon.
The family-run company are the epitome of a strong and well-regarded Scandinavian jeans culture, blending of-the-moment designs and washes with top-quality materials.
Judging from the photos in this small gallery, they’re the perfect clothes to tend the greenhouse in. Is it just us, or are these pictures a bit odd? Those crazy Scandinavians, eh?
