Heineken have started an unusual novelty promotion.
Want to make sure that nobody grabs your drink and claim it as their own. Heineken are letting customers personalise their own bottles of beer as part of their not-exactly-originally-titled promotion ‘Your Heineken’.
To get your personalised six pack of beer, you need to log on to their website and go through three steps, starting with picking the basic design of your bottle.
There are 42 different designs to choose from, in seven genres. The genres have been dubbed ‘party’, ‘sport’, ‘triumph’, ‘summer’, ‘celebration’, ‘just to say’, and ‘colour’. You decide on a genre first, and then get a bunch of bottle designs to choose from.
Let’s say you decide on ‘party’, your choices will include ‘BIRTHDAY’, which has multicoloured cartoon versions of the letters to the word ‘congratulations’ scattered all over it, ‘GIFT’, which is cool blue in colour and has a green wrapping design, and ‘CONFETTI’, which looks like it’s covered in smarties.
After choosing the design, you add your own personalised messages on the front of the bottle. There are 49 colours to choose from, and your message can be written in either bold, italics, or regular text.
All very amusing. The really cool thing, though, is that you can upload a picture from your computer to go on to the back of the bottle.
They say, “allow fifteen days for delivery” so you should probably order it a good bit in advance of any occasion you need it for. It’ll set you back €29.99 for the six pack, which works out at nearly €5 a bottle. Obviously this is more than you’d pay in an off-licence, but you are paying for the novelty, not the beer.
To promote this, Heineken are asking people to send in their own bottle designs inspired by the cities of Galway, Dublin, or Cork. The winner will be chosen by the public, and they will be given the opportunity to recreate their design on a landmark building in the city that inspired them.
