Everyone knows the best way to catch a rabbit is to hide behind a tree and make carrot noises.
However, not everyone knows how to figure out a video featuring a rabbit and a mysterious #LegendBoy hashtag.
It was popping up everywhere over the past few days, from TV3’s Seven O’Clock Show to the billboards at Stephen’s Green Shopping Centre and in Pearse Street Train Station.
We’re done fluffing about, it’s time to tell you what’s going on.
https://www.youtube.com/watch?v=bkHPf36Kn9o
The National Lottery has launched their all new Money Multiplier game, and as a representative they’ve chosen an animal that’s pretty good at the oul’ multiplying.
Money Multiplier ambassador, Bunnydict Cumberhutch, is known to think of himself as a ‘pure legend’. However, Cumberhutch is also a bit of a diva, which begs the question; why didn’t they just go for Rabbit Downey Jr or David Hosslehop.

What’s more, you can multiply by that winning total by up to 40 times! So a €100 win instantly becomes a €4000 win.
They’ve cards ranging from €2 to €10 and a top prize of a whopping €250,000. An online version will also be launched soon.
Pick up the brand new scratchcard instore from today and get multiplying. It is currently only available instore, however you can visit https://www.lottery.ie/moneymultiplier to catch the new TV ad and see some behind the scenes content from the hero rabbit Bunnydict Cumberhutch.
Check out Twitter and Facebook for your chance to win cash prizes everyday and catch up on the musings of the legend himself, Bunnydict Cumberhutch. #LegendBoy

LISTEN: You Must Be Jokin’ podcast – listen to the latest episode now!
