The charm offensive continues.
There was a time when giving out about the quality of Ryanair’s service was something of a national and international pastime, but the airline has definitely been making a concerted effort to clean up its image in recent years.
That continued today when the airline launched its new Customer Charter and customer experience initiatives as part of year 2 of its “Always Getting Better” programme.
The Customer Charter was launched in London today to mark the airline’s 30th birthday (the card is in the post Michael) and also announced a series of initiatives to be rolled out in 2015 that will improve the experience of the airline’s 100 million customers.
Those initiatives include:
- Lower airport check-in fees, missed departure fees and a new flight cancellation option (€15 per segment fee, within 24 hours of booking).
- Real time airline fare comparisons on Ryanair.com.
- A new ‘hold the fare’ feature (€5 to hold a fare for 24 hours).
- An improved in-flight menu, with more healthy meal choices and a hot breakfast pre-order service on key routes.
- New seats with more leg room & new Boeing Sky Interiors.
There’s also new uniforms for the cabin crew and the interior of the Ryanair planes will be jazzed up a little bit too.
Sure if you can’t treat yourself on your birthday, when can you?
You can see all of the initiatives and the Ryanair Customer Charter here.
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