There’s a big bushy mouthbrow currently growing on the side of a building down at Sir John Rogerson’s Quay. Oh, and it’s a ginger one too…
To raise awareness and contributions for Movember, Core Media, a Dublin-based media group, has partnered with Gillette to become the first building in the world to grow a moustache – and it ACTUALLY grows too…
Triggered by online donations, the light-up moustache installation grows with each online contribution from the fifth floor of Core Media’s river facing office building at 16 Sir John Rogerson’s Quay, Dublin 2. Check it out below…
Real-time progress of the moustache can be tracked anytime on the agency’s newly launched ‘coremo’ website at coremo.ie. By visiting the site, anyone can contribute to Core Media’s Movember fundraising initiative online.
This is the first time anyone has attempted to grow a moustache on the side of a building that has the ability to ‘grow’ larger based on the community’s participation.
Alan Cox, CEO of Core Media said; “We are delighted to have taken the leap this year and to become the first office in the world to grow a moustache! The Core Media team are going the extra mile to raise money for men’s health awareness and raise awareness of the campaign to passersby on the quays.”
For more info check out coremo.ie.
LISTEN: You Must Be Jokin’ podcast – listen to the latest episode now!
