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29th Mar 2013

That’s some front-page headline on The Irish Sun today

Some will think it’s brilliant, others that it’s simply toilet humour, but you can’t argue that The Irish Sun’s front page headline won’t attract attention today.

Conor Heneghan

Some will think it’s brilliant, others that it’s simply toilet humour, but you can’t argue that The Irish Sun’s front page headline won’t attract attention today.

The red-top’s front page story relates to claims from TD Mattie McGrath that Justice Minister Alan Shatter forbade detectives from using his private toilet during 24-hour security detail recently, claims which Shatter denies but still prompted the following headline on The Irish Sun’s front page today.

Pic via Twitter/Mike Hogan

As we in the headline business know, the use of alliteration is always a useful means of attracting attention, as is the use of rhyme, or asterisks indicating swear words and all of those three boxes are ticked here.

We can’t help but feel, however, that The Irish Sun should possibly have gone for option number two in this case, whatever that may have been.

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