According to a new report from the US, adults now spend more time on mobile devices than they do with traditional print media.
The report also showed how more time is being spent watching TV and DVDs despite there being a belief that consumers are “cord cutting” for more mobile devices such as iPads and iPhones.
The study was conducted by eMarketer and found that the average adult consumer spends about four hours and 34 minutes a day watching TV (on an actual TV set), which is a 10-minute increase on last year.
Time spent on the Internet rose by 7.7 per cent while time spent using a mobile phone was up a whopping 30 per cent. Although adults now spend less time with traditional media such as print and radio, the overall use of media was up on last year amounting to 11 hours and 33 minutes per day. Include eating and sleeping and that’s pretty much your whole day summed up.
We now spend over an hour a day on our mobile phones compared to just 44 minutes with magazines or newspapers.
In case you’re wondering, time spent with each medium also includes all time spent with that medium, regardless of multitasking, so an hour of watching TV while simultaneously on the internet is considered an hour of each activity, reports Silicon Republic.
This all begs the question: Would you miss newspapers and magazines if they were to become ‘extinct’?
By the looks of it, no.
