You may remember we recently featured a Facebook rant about Bodyform, the makers of maxi-pads. Well, Bodyform’s CEO Caroline Williams recorded her response and you can watch it here…
This Facebook rant about Bodyform brought us all a lot of laughs last week. However, the response from Bodyform themselves may be even better. The video, which is over on YouTube states, that Bodyform is always grateful for input from their users, but last week’s rant was particularly poignant. If Facebook had a “love” button, Bodyform would have clicked it. But it doesn’t. So they made a video instead.
The YouTube page then goes on to say, “Unfortunately Bodyform doesn’t have a CEO. But if it did she’d be called Caroline Williams. And she’d say this.” It’s pretty funny stuff.
However, there’s a feeling here in the JOE office that this could be one seriously well planned out viral ad campaign. Some of us in here (the conspiracists) think the Facebook rant might have been constructed for this video, which may have been recorded months ago and only recently posted. The production value does seam pretty top-notch for a ‘spur of the minute’ video. As for the YouTube page, there’s only two videos on it and they’re both to do with this Facebook rant.
Whether it’s real or completely set up we don’t know. What we do know is that it’s funny as hell and great marketing either way.
