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16th Feb 2012

Easygoing Five: Five innovative companies to watch out for

Earlier in the week, Fast Company released their annual list of 'the world's top 50 most innovative companies', so in light of this, we've decided to bring you our top five.

Oisin Collins

Earlier in the week, business insiders Fast Company released their annual list of ‘the world’s top 50 most innovative companies’, so in light of this, we’ve decided to bring you our top five.

It takes a lot of hard work and effort to make a change to the world, be it a big or small change. However, some companies have shown that it’s not totally impossible. Here are five of the most innovative companies to watch out for.

Occupy Movement

Fast Company featured the Occupy Movement as one of the top ten in ‘the world’s 50 most innovative companies‘ list, and after reading why, we thought we should add it in too. Now at first we were a bit sceptical about the Occupy Movement being named an “innovative company” (as you can tell from this earlier article), but it turns out they’re pretty innovative for what they are. Taking into account that they have little to no money or backing, the Occupy Movement has managed to create something (an idea) and ‘sell’ it to the public through advertising and social media. They’re getting their message across, better than most start up companies. It’s ironic that a bit of cash would probably do them wonders for their movement.

Tesla Motors

The world is still waiting for the big breakthrough in electronic motoring. However, it looks as though we may have found that breakthrough. Tesla Motors is a Silicone Valley based company, so you know they’ve got a lot of techy stuff at their disposal. Founded in 2003 the company is making headway in the electric car business selling electric power terrains to the likes of Daimler and Toyota (aka. ‘the big boys’). It sounds to us like they’re onto something. Another few years and a bit more investment and Tesla could become the household name in electronic transportation.

Dropbox

If you haven’t downloaded Dropbox yet, then get it now (for free). Dropbox manages to make file storage… cool. The site is designed to be simple and easy and it does just that. From uploading multiple files, to sending them to your different devices (iPhone’s, iPads, PC’s, Androids etc.), Dropbox manages to make mass file storage easy and free of the usual stress that’s involved. Basically, it cleans up your computer and as a result, your life. Revenue for the company exceeded $100 million in 2011, so we’ll definitely be keeping our eyes on this one.

Red Bull Media House

Whether or not you like the taste of Red Bull’s energy drink is your opinion. However, there is no denying that the media end of Red Bull has gained a huge amount of strength over the past few years. The content arm of the company has grown to the point where it is creating its own original content, all on low budgets. The beauty of this is that Red Bull can advertise what they like, where they like, because the media content that they’re creating belongs to them. It’s probably the best example of a brand moulding itself into a media outlet and definitely one to keep an eye on.

LinkedIn

The job-seeking/social information website that is LinkedIn has been around for some time, but it’s their movement as of late that has earned them a spot in our five most innovative companies to watch out for. Over the past year or so, LinkedIn has changed from a job-hunting website for professionals, to a social networking site where anyone can log on to find the day’s news tailored to them. Statistics have shown that users will follow a hyperlink on LinkedIn quicker than one on Twitter. It will be interesting to see how much further LinkedIn will be able to take the platform before it gets a bit stale.

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