Google isn’t as ridiculously popular as it is for no reason; the battle to remain at the top comes at quite a heavy expense.
According to reports, Google have reached a deal with software maker Mozilla where they will fork out nearly $900 million over a three year period to remain the number one search engine on the Firefox internet browser.
Google have been forced to fork out the huge sum as a result of competitive bids from rival search engines such as Yahoo and Bing, the Microsoft alternative to Google that practically nobody uses.
Last year Google accounted for over 80 per cent of Mozilla’s €123 income, or in around €100 million, and the new figure they will be handing over to the software company, approximately €300 million a year, is a sizeable increase.
It might be a hefty hole in the pocket, but it only serves to increase their influence over all things interweb. Between them, Google Chrome and Firefox account for around half of the search engine market, while Google is also the search engine of choice on many old Internet Explorer browsers which don’t have Bing included, whatever about any of the other competitors.
The news comes only days after Google Chrome was named as the most popular web browser having knocked Internet Explorer off the top browser ranking for the first time in more than a decade.
Is there anything they can’t do?
