http://www.youtube.com/watch?v=73q2dUNwh6I
It looks like the lads in Fiat Argentina have finally cracked the male advertising code as they’ve combined cars with… actually, we’ll just let you watch it.
It looks like Fiat is going to enjoy a massive surge in male car buyers as their Argentinian branch have come out with an advert that’s just made for men – quite literally.
First we see a man and his beautiful wife pull up outside their house in the all-new Fiat Palio (which sadly isn’t available on this side of the world). Before the husband can get out of the car his wife pulls him back saying ‘We need to talk’. Now, as a bloke, you’ll know that whatever comes after that particular sentence usually never ends up turning out well for us.
Not this guy however. His wife surprises him with the holy grail of all statements. The video captures the man’s emotions perfectly in a hilarious Big Lebowski-style reverie.
It’s one of the sexiest/funniest adverts we’ve seen in awhile and it’s nice to see they’ve taken a page from their Italian counterparts.
If you want to check out five other classic viral car adverts then click here.
