The Swedish flat pack furniture giant IKEA is expanding out into the DIY home entertainment market. Starting with DIY TV sets.
Of all the places to find your brand new LED TV, you probably wouldn’t expect to find it in IKEA, the flat pack furniture super-store. However, it may well be the very place you buy your next TV. That’s because the company is expanding out into the home entertainment segment of the market.
So what exactly will you get in the flat pack home entertainment system? Well, the new line integrates an LED TV, a sound system with wireless bass speakers, an Internet connection and CD, DVD and Blu-ray players. All the electronics come pre-made in a single piece of furniture that you put together yourself. So you can put the solder iron away… for now.
All the electronics are made in China so like we said above there’s no need for worrying if the green wire goes with the black or the red one.
The home entertainment system, called the UPPLEVA, is purchased ready for assembly, just like the rest of furniture on show. All you need is the company’s iconic S-shaped wrench.
The furniture will be rolled out in Sweden, France, Poland, Germany and Italy starting this summer, so we should hopefully see the products in the Irish store by the end of the year.
“We came up with this because we found that people want to get rid of the cables, and they don’t want those mountains of remote controls, either,” a spokesman for the store said.
All they need to sell now is hot food and you could pretty much live in the store… hang on a minute.
